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Contents
Contents
Cover page
Preface
Introduction
Purpose and advantages of trade fairs
Choosing the right trade fair
Planning
Preparing the exhibit budget
Stand design
Matching the product to the market
Product costing and pricing
Promoting participation
Transporting exhibits
Stand management
Talking business with visitors on the stand
Follow-up
Conclusion and Annexes
Bibliography
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Publications library
Chapters
Cover page
Preface
Introduction
Purpose and advantages of trade fairs
Choosing the right trade fair
Planning
Preparing the exhibit budget
Stand design
Matching the product to the market
Product costing and pricing
Promoting participation
Transporting exhibits
Stand management
Talking business with visitors on the stand
Follow-up
Conclusion and Annexes
Bibliography
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Trade and economy
