There are a number of constraints:
Following a request for assistances by the National Organic Agricultural Movement of Uganda (NOGAMU) through the Ministry of Trade to enhance market access capacity of organic agriculture produce to the UK market, the Secretariat conducted a Market Access study. A detailed Export Marketing Plan was developed. Short, medium and long-term strategies that should be put in place to improve the country’s export capacity were recommended. An action plan – including a budget – was developed to enable Ugandan exporters to increase their share of organic agriculture produce to UK. Capacity of the exporters was enhanced. A Buyer/Seller forum was held in London and Bristol to enable Ugandan exporters establish commercial contacts with UK retailers and buyers of organic produce.
As direct result of this intervention, brand awareness of Ugandan organic products in the UK has increased. Ugandan exporters who attended the buyer/seller forum managed to establish good marketing and commercial contracts with UK retailers and buyers. For instance one UK buyer placed an order for 100 tons of dried organic ginger. A group of Ugandan exporters managed to secure orders for organic vanilla. Soil Associations in the UK agreed to form a partnership with NOGAMU and provide investment to further develop the organic sector in Uganda. Capacity building workshops enhanced Ugandan organic exporters’ ability to access the UK market, particularly on aspects relating to packaging, promotion and marketing.
National Organic Agricultural Movement of Uganda (NOGAMU)