Home >Our work >Implementation of Anguilla's Sustainable Tourism Master Plan
A swimming pool complex

Implementation of Anguilla's Sustainable Tourism Master Plan

The Ministry of Economic Development, Investment, Commerce and Tourism requested technical assistance to support the implementation of Anguilla's Sustainable Tourism Master Plan.

Country: Anguilla
Host: Ministry of Economic Development, Investment, Commerce and Tourism (Min FEDICT)
Start date: 15/12/2014
End date: 16/03/2015 
Policy area: Trade Division
Policy expert: Estella Aryada
Project manager: Joel Burman

Background

Anguilla is heavily dependent on tourism, which is the mainstay of the economy. In 2010, visitors to the country spent an estimated US$99.4 million which supported 3,000 jobs directly in hotels, restaurants, car rental companies, guesthouses, and villas, representing just over two fifths (41%) of total employment. When jobs indirectly dependent on tourism, such as in shops and construction, are also taken into account, it is estimated that just over 60% of all jobs on Anguilla are dependent on tourism.

The Government of Anguilla (GoA) consequently, considers the tourism sector key to reviving the economy, and recognises that the future development of the tourism sector must be strategically targeted. Therefore, in response to the downturn in tourism, the GoA commissioned the preparation of a Sustainable Tourism Master Plan (STMP) to 'provide the policy framework for development, management, monitoring and long-term sustainability of the tourism sector for a ten year period'.

Goal

This project aimed to provide the leadership and expertise to the Project Management Unit (PMU) -STMP in order to provide the necessary coordination, strategic oversight and advice to the STMP implementation process under the direction of the cross-Governmental STMP Steering Committee.

Impact

The successful completion of this project has supported the implementation of the Sustainable Tourism Master Plan (STMP). The immediate beneficiaries include the Ministry of Finance, Economic Development, Investment, Commerce and Tourism (Min FEDICT) which has benefited from a streamlined and operational PMU to drive the implementation of the STMP. Stakeholders across the public and private tourism sectors, as well as civil society are benefiting from the coordinating and directional role of this project. Ultimately, the people of Anguilla will benefit from sustainable gains in the tourism sector, though increased public revenues, employment, income, foreign exchange and investment.

Outputs
  1. The STMP has been operationalised and has raised over EC$ 208,335 in resources with an additional EC$ 450,000, which will be used to implement specific product development plans.
  2. The development of tourism infrastructure and planning, including cultural heritage sites and transport links was commenced during the project, and will be continued by the GoA over the next 1-3 years.
  3. Anguilla is now on course to develop tourism infrastructure and planning, aimed at safeguarding and developing the island's national heritage.
  4. Tourism sector governance has been improved through streamlined collection of statistics, revised legislation for the Anguilla Tourism Board, initiation of a regular radio public awareness campaign, and the further development of the National Tourism Policy.
  5. Anguilla has secured Associate Membership of the United Nations Education Scientific and Cultural Organisation (UNESCO).
  6. A public awareness campaign was developed and implemented in partnership with the Anguilla Hotel and Tourism Association (AHTA). The “Tourism is Key” programme is being aired on the radio weekly.